An Interesting Television Commercial

An Interesting Television Commercial

The television commercial which I chose is an ice cream “和ごころ” (wagokoro) of the Glico. Just when I wanted to eat an ice cream, I saw the commercial of “和ごころ”. And the actress who appeared on the commercial was eating a powdered green tea ice cream with great relish, and therefore I wanted to eat it even more. I think that this commercial expresses Japanese culture. I was charmed by this ice cream because the image was high class. This is why I chose this commercial.

The television commercial for the ice cream is graceful. First, one fusuma is opened. Then an actress sits up straight on the tatami and picks up a spoon. After that, the cover of the powdered green tea ice cream opens, and the actress eats it. Next, several fusumas open in turn, and the wind blows suddenly. Finally, the actress tastes the ice cream again and she says “It’s new.” The six kinds of ice cream appear.

This commercial has three messages. First, these ice creams examine the stuff of “和ごころ” closely. Second, although these are very rich, they are good premium ice creams which leave a pleasant aftertaste. Basically, these are ice creams which use the Japanese cooking ingredients which are good for your health and taste.

There are values that this commercial shows. In a Japanese traditional style, Japanese traditional culture and modern Japan are mixed by letting a modern young actress appear. Her kimono with a modern design is elegant which harmonizes with an old-fashioned fusuma, so values of elegance and a high class appear. The kimono adopts gold to make the impression of the “和” strong. This commercial is intended for young women. It was made so that young women will want to eat ice cream.

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